A compelling appearance for commercial segments and audiences (specifically employees) that introduces the new brand universe in an engaging and surprising way. The new elements are composed of a revamped logotype, a fresh new color palette, a customized typography, a unique sonic expression, a differentiating photographic style and a solid graphic concept. As well as a daring design of the entire the new headquarters for Repsol in Madrid built by Spanish renowned architect Rafael de la Hoz which should create a unique and pleasant work experience for employees. The structure and particularly the intricate façade demanded a personalised solution for external brand signage.

Agentur:
Interbrand
Auftraggeber:
Repsol