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Auszeichnung 2021


Telekom Liquid Brand Design

With Liquid Brand Design, Deutsche Telekom is taking the next big step in the consistent advancement of the brand. Flexible, lively and future oriented – the new design strengthens the core elements of the brand – at the same time enables a new level of creativity. The balance between recognition and creative flexibility is organized in a higher-level system and controlled through simple principles: the color Magenta, the T logo and the new font are the well-known brand elements, they ensure recognition at all times. Flexibility unfolds through new creative freedom for forms, illustrations, imagery, additional colors and a new type treatment.

MetaDesign GmbH
Deutsche Telekom AG