To support Volkswagen Group's transformation into a global leader in sustainable mobility, we developed a new wordmark and custom typeface. Enter "The Group," a moving and sleek neo-grotesque typeface. The typeface family serves the company's diverse global markets and supports over 200 languages worldwide.

The new typeface acts as a strong and defining asset, representing the brand externally and inspiring a new sense of unity and motivation internally.

Agentur:
Landor GmbH
Auftraggeber:
Volkswagen AG