Stuck in the past, the Volkswagen Group's visual identity didn’t reflect their ambitions for the future. A versatile brand expression was needed – one that captured their innovative spirit. Enter “Progressive Movement”, a design philosophy that embodies fluidity and a bold vision for the future. The transformation is not only represented by a distinctive design, but also by a change of name, from Aktiengesellschaft to Group, which clearly expresses the company's cohesion with a global spirit. And it drives a strategic shift that positions the Volkswagen Group as a leader in shaping sustainable mobility.  

Agentur:
Landor GmbH
Auftraggeber:
Volkswagen AG