Following the announcement of plans to create two independent market leaders in their respective segment, the organisational separation of the former METRO GROUP was implemented in September 2016. Besides the relaunch of METRO, one of the leading international companies in the wholesale and food service sector, we created CECONOMY, Europe's leading platform for companies, concepts and brands in the sector of consumer electronics.

Agentur:
Landor Associates GmbH
Auftraggeber:
CECONOMY AG