Nominee 2017
2. CORPORATE DESIGN redesign
Siemens: Revitalizing the brand
Siemens is a driving force in digitalization and a powerhouse of innovative solutions, but its brand perception in the market didn’t reflect that. So how could the Siemens brand become clearer and more differentiating? By concentrating their activities on one strong purpose: Ingenuity for life
Agentur:
MetaDesign
Auftraggeber:
Siemens AG