With a new brand platform and a bold image to accompany it, Mahou is expertly aligned and defined. Capturing the spirit of this project, the tag line we crafted articulates a deeper consumer desire and the essence of Mahou’s brand in today’s marketplace: “I’m not simply looking to live each moment, I’m seeking to enjoy it.” Mahou is now positioned as the beverage of choice for those who live with passion.

Agentur:
Interbrand
Auftraggeber:
Mahou