2. CORPORATE DESIGN redesign
Telekom Liquid Brand Design
With Liquid Brand Design, Deutsche Telekom is taking the next big step in the consistent advancement of the brand. Flexible, lively and future oriented – the new design strengthens the core elements of the brand – at the same time enables a new level of creativity. The balance between recognition and creative flexibility is organized in a higher-level system and controlled through simple principles: the color Magenta, the T logo and the new font are the well-known brand elements, they ensure recognition at all times. Flexibility unfolds through new creative freedom for forms, illustrations, imagery, additional colors and a new type treatment.