2. CORPORATE DESIGN redesign
MEGA – exciting encounters
MEGA, owned by Ingka Centres (IKEA Group), is the largest chain of shopping centres in Russia, attracting +250 million visitors annually. Inspired by the evolving needs of their customers, they are turning its shopping malls into vibrant meeting places for the many people. This required a refreshed identity reflecting MEGAs Scandinavian roots and the ambition to be at the heart of local communities to deliver new ways of hospitality. While the logo had to stay unchanged, the visual and verbal identity is built around the idea of Exciting Encounters within those vivid and diverse communities.