Nominees 2017

2. CORPORATE DESIGN redesign

Siemens: Revitalizing the brand

Siemens is a driving force in digitalization and a powerhouse of innovative solutions, but its brand perception in the market didn’t reflect that. So how could the Siemens brand become clearer and more differentiating? By concentrating their activities on one strong purpose: Ingenuity for life

Agentur:
MetaDesign
www.metadesign.de

Auftraggeber:
Siemens AG

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